Social Mobilization for a Public Policy Path Way: A Case Study of Less Sugar creates a Sweeter Child, Addressing Childhood Obesity and Diabetes Epidemic in Thailand

A good society cannot be bought. It must be built. This concept has become popular in Thailand and has been adopted by many social activists over the last two decades. We Thais feel that our society is dynamic, constantly changing and vulnerable to erosion from the forces of globalisation and modernisation. Therefore, we need to proceed mindfully. Trade and industrial development encourage the interaction of the forces with cultures, social values and business-for-profit as dictated by capitalism. Numerous marketing techniques influence changes in people’s physical activities, food supplies, food consumption and population health. These pressures may affect our way of life positively or negatively.